Daimler-Benz AG was established in 1926 with the merger of Gottlieb Daimler and Karl Benz's companies. The company formed its US subsidiary, Mercedes-Benz of North America Inc. in 1964 after ending its joint venture with Studebaker-Packard. Mercedes-Benz's first automobile to be sold in the US was its 300SL Gullwing coupe, which won the 1952 Le Mans championship in Mexico. Sales of Mercedes-Benz automobiles remained strong until a sudden decline in 1991, which forced the company to develop new pricing and marketing approaches.
Mercedes-Benz, the world's oldest automaker, was in the United States for almost a decade before the American industry got its start.
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